The Earth has seen countless dramatic events such as continental drifts, mass extinctions, ice ages, and the evolution of humanity. Despite all of these, her toughest challenge yet is brought upon by human actions. In the coming decades, many species are threatened with extinction. The natural balance is disrupted and it’s reaching its breaking point. We can't just bury our heads in the sand anymore. In CEO of Blijdorp, Erik Zevenbergen’s words, "A movement needs to get started; too little has been happening for too long. Blijdorp wants to make the difference."
That’s why, now more than ever, Blijdorp is ready to introduce a mission that speaks to the future: Together we bring nature back to life. Blijdorp holds a privileged position to truly make a meaningful impact on the challenges nature is facing.
To strengthen our relationship with you, our partners, customers, and visitors, this guide tells the story of transformation of how Blijdorp has become a driving force in the field of nature restoration, and explores the repositioning of Blijdorp, the future-proof digital journey, and cutting-edge technological innovations. Put together by Blijdorp’s CMO, Carolien Ottjes and strategic partner, DPDK’s CEO, Pim van Helten, this guide explores:
- How we’ve transformed into a purpose-driven organization, aligned our structure and approach with the new mission, introduced strategic digital innovations, and envisioned a more sustainable future ahead.
- The overhaul of our digital experiences and ecosystems that tell our new mission, boost awareness of conservation, and enable personalized and interactive zoo experiences.
- The power of storytelling and content strategy that is authentic, educational, and engaging, and how we’ve translated into concrete actions that educate our audience about wildlife and inspire them to be active participants in conservation.
- How we utilize digital transformation to boost social relevance and appeal to a younger audience, striking a balance between commercial success and societal responsibility in the digital age. Explore our commitment to staying true to our core values while adapting to the evolving needs of a global and diverse audience.
- How we strike the right balance between achieving sustainable growth, meeting customer expectations, and steadfastly upholding our identity and conservation mission.
Learn more about what has played a pivotal role in shaping our transformation.
We can't do it alone. Make a donation today and see how your contribution makes an impact. As Sir David Attenborough said “If we take care of nature, nature will take care of us”. Thank you for bringing nature to life.
