Skin cancer is the most common form of cancer. In the Netherlands, 77,000 new skin cancer patients are diagnosed annually, and the numbers are expected to rise significantly in the coming years, partly due to climate change. With the signing of the "Zonvenant," Blijdorp will actively contribute to skin cancer prevention.
The Zonvenant is a declaration of intent for a minimum period of 3 years. Its main goal is to make Dutch people more aware, sensible, and safe in their sun exposure. As one of the largest outdoor attractions in the Netherlands, Diergaarde Blijdorp recognizes its role and responsibility.
"Since Diergaarde Blijdorp is also a botanical garden, there are quite a few shady spots. However, visitors still often walk in the sun. We see it as our duty to make people aware of the consequences of this." - Erik Zevenbergen, Director of Diergaarde Blijdorp.
The Huidfonds has a simple mantra that applies to everyone: avoid the sun at its peak (between 12:00 and 15:00), wear protective clothing if you must be outside, and don’t forget to apply sunscreen. Keeping these three things in mind allows you to enjoy a sunny day out safely. The Huidfonds is pleased with the signing:
"We are very happy to have Blijdorp as a partner in the Zonvenant. We know that people often don't think about protecting themselves from the sun's power while enjoying recreational activities. Our message, 'Enjoy, But Don't Burn,' is very relevant to their visitors." - Marijne Landman, Director of Huidfonds.
This summer, Diergaarde Blijdorp will extensively communicate the Zonvenant message on its website and app. This way, visitors receive a reminder before or during their visit while they enjoy everything the zoo has to offer. Moreover, Blijdorp not only has plenty of shady green areas but also several indoor locations that provide a pleasant refuge on hot days.